DKNBACTION
The Starting Five is an assembly of “influencers behind the influencers”. Basketball aficionados, innovators, and tastemakers. We brought them to life through all things hoops and culture.
Case Study
DK NBA ACTION 2023 CLIO SPORTS WINNER
Behind The Scenes
Kevin Hart
Allen Iverson
JJ Redick
Gary Payton
Jason Williams
THE GAME
The Game, a musical collaboration with The LOX, Rick Ross, and Fat Joe to create a DraftKings anthem to the NBA. The Game music track was set to picture in a full-length music video, and three one-minute commericals aired during the NBA playoffs.
